The Hidden Power of Desire – Why Wanting Is Not So Easy

Most of us think we know what we want. Yet when it comes down to it, expressing our deepest desires is far more difficult than expected.
Why?
The act of desiring is not just about making a wish list. It’s a profound dive into who we are, what we long for, and the future we dare to imagine.
To desire is to look ahead—to dream, to create, to expand our lives beyond current limitations. But before desires become reality, they must be clearly expressed. And that's where the challenge begins.

Contrary to popular belief, the hardest part of manifesting isn’t the doing—it’s the asking.
To express a desire authentically, we need to reach deep within ourselves. That means touching parts of our identity that may have been quieted or hidden. Our most genuine desires don’t usually come from logic or from society’s standards—they come from the soul. And expressing them requires courage.

In a world that rewards conformity, being original is risky. It means stepping away from what others expect and tuning in to a voice that is uniquely your own. But it’s worth it. Because it is only by honouring that inner voice that we begin to shape a life that feels true.

One of the most powerful tools I’ve come across to do this inner work is the method of the 101 Desires, a practice developed and popularized by Italian philosopher Igor Sibaldi. Rooted in the idea that our desires are a direct link to our creative and spiritual potential, this method is both challenging and transformative.

The practice is simple but far from easy: write down 101 desires following a specific set of rules. It can take months, sometimes a full year, to complete. But the beauty of the process is that the moment you start listing your first 10 or 20 desires, life begins to shift. Desires start manifesting. You begin to evolve. Your perspective expands. And the horizon of what’s possible stretches further.

Many people find themselves wanting to edit or erase early desires as they grow. That’s normal—and encouraged. It means you’re already transforming.

I’ve done this practice several times in my life, and I’ll be honest: I’ve never made it to 101. But each time I go back to it, especially as I pass the 75-mark, I feel my world widening. The journey becomes the reward. The process itself becomes a path of growth.

In the next blog, I’ll guide you step-by-step through the 10 rules of the 101 Desires. But for now, I invite you to reflect: what do you really want? Not what you think you should want. Not what is reasonable or practical. But what you want. The real you.
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Start listening. Your desires are already whispering.